The first Air Max shoes almost have given rise to release of the legendary designer Tinker Hatwielda. He came up with a radical idea – Visible Air system that allows people to be able to see what is inside the shoe. Since the introduction of the Air, technologists Nike makes shoes continually evolving, with increasing size pillows Air and entering the complex design solutions. Tinker believed that Air technology should become the first place, that “we should show people our technologies.” “In addition, Air cushion was so big that you could cut out the holes on the side of the shoe midsole, which gave the opportunity to better cushion Air bending.” At first, people at Nike are reluctant to look at this idea, but as usual the Nike took a risk and try.


Tinker, who before joining Nike was the architect, was inspired by a common trend in contemporary architecture, proclaiming that it is “form follows function.” According to this assumption in all buildings should expose their interiors, and all acting in their systems. And that’s what he did with the shoes. Cut two holes in the midsole to reveal Air cushion, and no wonder that in the end has not been released. Shoes Air Max proved to be the best tech running shoes in the history of Nike.
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